In the beauty and skincare industry, product quality and safety are top priorities. Today’s consumers are increasingly smart and cautious when choosing the products they use. Two essential credentials your brand must have are BPOM approval and halal certification. Why are these so important? Here’s why:
1. Product Safety Assurance
BPOM (Indonesia’s National Agency of Drug and Food Control) ensures that your product has undergone a series of laboratory tests and is declared safe for use. With BPOM approval, consumers don’t need to worry about harmful ingredients or side effects.
2. Boosts Consumer Trust
Products with BPOM registration numbers and halal logos are more trusted by consumers. They feel confident that your brand prioritizes quality and complies with official regulations.
3. Expands Market Reach
Halal certification isn’t just important for Muslim consumers — it also adds value in international markets. Many Muslim-majority countries require halal-certified cosmetics for entry into their markets.
4. A More Professional Brand Image
A brand with official BPOM approval and halal certification is seen as more professional, responsible, and ready to compete in a demanding industry.
By equipping your products with BPOM approval and halal certification, you’re not only protecting your customers but also laying a strong foundation of trust and long-term reputation for your brand. This small step creates a big impact!
