Starting a skincare business can be super promising, but many beginners fall into traps that hold their brand back. What are the most common mistakes?
1. Not Having a Clear Target Market
A lot of people try to “sell to everyone.” But without a specific target audience, your marketing won’t hit the mark. Define your main customer — age, skin type, product preferences.
2. Skipping Product Legalities
Things like BPOM approval, halal certification, and safety testing often get overlooked. But these are must-haves if you want to be trusted and get into big retail stores.
3. Focusing on Quantity Over Quality
Launching tons of product variants without real quality or uniqueness can make your brand forgettable. It’s better to have fewer products that really stand out.
4. Ignoring Branding
A plain logo, boring packaging, and an inconsistent message will turn people off. Strong branding is what gets people interested in the first place.
5. Lack of Education & Communication
Just selling without explaining how to use it, what ingredients do, or skincare tips makes it hard for people to trust and buy again.
Avoid these mistakes, and build your skincare brand with a solid, smart strategy!
